Comparison
Herd vs Collabstr
A two-sided marketplace where creators list packages with published rates and brands book them through escrow. This page puts it beside Herd for UK brands, with the pricing checked on 21 September 2026 and the places Collabstr wins written down as such.
Herd at a glance
- Plans
- £999/month for brands, in GBP
- Covers
- Creators, brands and agencies in one account, on the same deal record
- Based
- United Kingdom. Herd UK Ltd, registered in England & Wales
- Best for
- UK brands who want the content, the paperwork and the money in one system rather than in eleven tabs
Collabstr at a glance
- Pricing
- According to third-party listings, brands use a free Basic plan with a 10% marketplace fee, or pay $299 or $399 a month in USD, and creators pay 15% on payouts.
- Head office
- Vancouver, Canada
- Best for
- Brands who want to buy a piece of content this week without building a relationship, and creators who want inbound bookings from a marketplace rather than running outreach.
Pricing last checked 21 September 2026 from creatorstackclub.com (a third-party listing).
Prices in USD; features change, check Collabstr's site before deciding.
The short version
Collabstr is the better answer when you need a piece of content from someone you have never met, quickly. Herd is the better answer when the same creators come back every quarter and the paperwork, approvals and payments need somewhere permanent to live. The 15% creator cut is the clearest difference.
Collabstr is run from Vancouver, Canada. It suits brands who want to buy a piece of content this week without building a relationship, and creators who want inbound bookings from a marketplace rather than running outreach.
Herd is a UK product with three sides in one account. Creators run content, deals, contracts and invoices. Brands run campaigns, review content and pay creator invoices by card. Agencies run a roster with commission splits and white-label client portals. Herd costs £999/month for brands, billed in pounds. That breadth is the whole trade: Herd covers more of the week, and in a few places it covers it less thoroughly than Collabstr does.
Feature by feature
Every line in the Herd column is a feature that works today. The Collabstr column is what its own site and the listings we read showed on 21 September 2026: a dash means we could not find the feature there, and a plan name in the Herd column is the plan the feature starts on.
| Feature | Herd | Collabstr |
|---|---|---|
| Who it is for | ||
| Brands | £999 a month | Free with a 10% fee, or $299 to $399 a month |
| Creators | Free, £99 or £299 a month | Free, 15% taken from payouts |
| Agencies | £1,999 a month | No |
| Creator marketplace with listed rates | Search creators on Herd, rates on their rate card | 200,000+ creators with published rates |
| Content | ||
| Content calendar and publishing | Yes | No |
| Video editor | Yes | No |
| Media kit and public profile | Yes | Marketplace listing |
| Deals & paperwork | ||
| Deals pipeline | Yes | Order tracking |
| Proposals with accept or decline | Brand plan; Pro for creators | No |
| Contracts with e-signature | Brand plan; Pro for creators | No |
| Product seeding | Brand plan | No |
| Money | ||
| Fee taken from the creator | 0% on invoices | 15% on payouts |
| Escrow | No | Yes |
| Expenses, cashflow and tax view | Pro | No |
| Communication | ||
| Gmail or Outlook inbox | Yes | In-platform messaging |
| Video meetings with guest links | Yes | No |
| Pricing & billing | ||
| Currency | GBP | USD |
| Free plan | Yes, for creators | Yes, for brands |
Where Collabstr is stronger
Nothing below is a concession for the sake of looking fair. These are the parts of Collabstr that Herd either does not have or does less well, and if one of them is the deciding factor for you, buy Collabstr.
- More than 200,000 creators with published rates, according to third-party listings, which you can book directly.
- Transparent, listed pricing per creator, which removes a whole round of negotiation.
- Escrow, so neither side has to trust the other on a first booking.
- No subscription needed for a brand to get started.
What Herd adds
The other direction. These are jobs Herd covers that we could not find in Collabstr's published feature list when we checked on 21 September 2026, taken from the same list as the table above, plus the differences in how the two are priced. Some of them sit on the higher Herd plans, and the pricing below says which.
- Nothing for the creator business outside the marketplace: no publishing, no calendar, no media kit editor.
- No Gmail or Outlook inbox and no video meetings.
- No contracts with e-signature and no proposals.
- No agency roster, commission model or client portals.
- A 15% cut of creator payouts, against 0% on a Herd invoice.
- No UK expenses, cashflow or tax reporting.
Pricing side by side
According to third-party listings, brands use a free Basic plan with a 10% marketplace fee, or pay $299 or $399 a month in USD, and creators pay 15% on payouts. Collabstr does not publish those figures in a form we could read directly, so they come from a third-party listing, last checked on 21 September 2026. Herd is priced in pounds and costs £999/month for brands, with 17% off when you pay for the year and a 14-day cooling-off period on every paid plan.
Herd, in pounds
For brands
- Brand£999/month, £9,950/year
For creators
- FreeFree, no card
- Starter£99/month, £986/year
- Pro£299/month, £2,978/year
Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan. 14-day cooling-off on every paid plan. Brands and agencies can book a live demo before subscribing.
Collabstr, as published
- Basic (brands)Free
10% marketplace fee
- Pro (brands)$299/mo, around $149/mo annual
USD · 1 campaign a month
- Premium (brands)$399/mo, around $199/mo annual
USD · Unlimited campaigns, 5% fee
- Creators15% on payouts
No subscription
Pricing last checked 21 September 2026 from creatorstackclub.com (a third-party listing).
Collabstr does not publish those figures in a form we could read directly, so they come from a third-party listing, last checked on 21 September 2026.
Prices in USD; features change, check Collabstr's site before deciding.
What people say
We have no data of our own on how Collabstr treats its customers, and no opinion to add. What follows is a summary of public reviews as they stood on 21 September 2026, each linked to its source so you can read them and make your own mind up. Review scores move, so check the source rather than this page.
When we checked on 21 September 2026, Trustpilot reviews of Collabstr were mixed. Recurring themes from reviewers were opaque acceptance decisions, charges they did not expect, and slow support.
Source: trustpilot.com
Campaigns
One campaign record both sides can see
A Herd campaign holds the brief, the creators, the deliverables and the dates, and the creator is looking at the same record from their own account. That is the part a discovery tool cannot do, because the creator is not in it.
- Briefs, creator invitations, deliverables and deadlines on one campaign.
- Content review with real statuses, instead of approvals buried in a reply-all thread.
- The creator answers inside the campaign, then invoices you through it.
Herd and Collabstr, asked and answered
- No. Brands on Herd can search the creators who have joined Herd and invite them to a campaign, but there is no escrow and no listed per-post checkout. Collabstr is a place to buy content. Herd is a place to run the working relationship.
- Herd. Collabstr takes 15% of creator payouts according to third-party listings. Herd takes 0% on an invoice payment and 5% on a digital product sale. The trade is that Herd charges a subscription and Collabstr does not.
- Brands can search creators on Herd by niche, platform and budget per post, with results scored on engagement, safety and profile completeness. Agencies get an external index of more than 300 million public profiles. Neither is a marketplace checkout.
- That is a reasonable setup. Source one-off content on Collabstr, and run the creators you want an ongoing relationship with through Herd where the contracts and invoices live.
Simple pricing in pounds
One price per side of the market. Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan.
Free
Have a proper look around
£0/month
No card needed.
- Content calendar and drafts
- One draft deal to set up
- Invoice preview
- Dashboard with sample data
- Video editor · 1 watermarked export a month
- Community
- Send invoices or activate deals
- Inbox, meetings, media kit
- 7 days of history
- No social integrations
Starter
Run the business by hand
£99/month
Billed monthly. Cancel from your settings at any time.
- Active deals · Up to 5 at a time
- Send invoices your clients pay by card through Stripe
- Stripe payouts to your own bank
- Gmail or Outlook inbox and opportunities queue
- Live media kit, rate card and video meetings
- Video exports · 5 a month, no watermark
- Social integrations · 2 connected accounts
- Contracts, expenses, products and memberships
- 90 days of history
- No automated reminders
Pro
The whole business, no limits
£299/month
Billed monthly. Cancel from your settings at any time.
- Unlimited active deals and video exports
- Contracts with e-signature
- Proposals to brands and agencies
- Payments page with your Stripe balance and payout history
- Digital products and memberships
- Expenses, cashflow and tax-ready exports
- Asset library and email
- Unlimited social integrations
- Prices in GBP. VAT added where applicable.
- Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan.
- 14-day cooling-off period on every paid plan.
- Card payment through Stripe. Cancel from your settings at any time.
- Platform fee on digital product sales: 5%.
Keep reading
The switching notes for Collabstr, the other comparisons UK brands tend to read, and how Herd works day to day.
Herd has a page for each side of the market: creators, brands and agencies. The full list of what the product does is on the features page, and every plan and fee is on the pricing page.
- Collabstr alternativeWhat changes if you move, what you give up, and the steps for leaving Collabstr.
- Herd vs ModashAn influencer discovery and campaign tracking platform for brands, built on a very large index of creator profiles with audience data.
- Herd vs GRINA creator management platform for ecommerce brands, built around a CRM, email sequences, affiliate links and deep Shopify integration.
- Herd vs PassionfrootA booking platform where creators publish productised sponsorship packages with live availability and brands book and pay through the page.
- How brands use HerdA working week on Herd from the brand side, feature by feature.
Run the campaign without the spreadsheet
Brief, invite, approve and pay creators in one place, with every message and file against the campaign.
£999 a month, or 17% less billed annually. 14-day cooling-off period once you subscribe.