Alternative

The Upfluence alternative built in the UK

People look for an Upfluence alternative for ordinary reasons: a job it does not cover, a price that moved, or a product that grew in a direction they did not. This page is the honest version for UK brands: what changes on Herd, what you give up, and how the move actually goes.

An influencer marketing platform combining a large creator search index with ecommerce integrations and affiliate tracking. For a lot of people that is enough, and if it is enough for you there is no reason to move.

Herd is a UK product with three sides in one account. Creators run content, deals, contracts and invoices. Brands run campaigns, review content and pay creator invoices by card. Agencies run a roster with commission splits and white-label client portals. Herd costs £999/month for brands, billed in pounds. That breadth is the whole trade: Herd covers more of the week, and in a few places it covers it less thoroughly than Upfluence does.

The rest of this page is the practical version: what lands in the same account when you switch, what you give up by leaving Upfluence, what it costs in pounds, and the order to do the move in. There is no importer, so it is manual work, and that belongs above the pricing table rather than under it.

What changes when you switch

Each line below is something we could not find in Upfluence's published feature list when we checked on 21 September 2026, or a difference in how the two are priced. On Herd they are part of the same account, which is the practical difference a switch makes.

  • Different on Herd

    Quote-only pricing with a twelve month minimum, so the cost is unknown until you talk to sales.

  • Not in Upfluence

    No creator-facing product with its own pipeline, invoices or media kit.

  • Not in Upfluence

    No agency commission splits, payouts or white-label client portals.

  • Not in Upfluence

    No Gmail or Outlook inbox and no in-app video meetings.

  • Not in Upfluence

    No GBP pricing.

In practice that means a campaign that carries the brief, the invited creators, the deliverables and the deadlines, content review instead of an approval thread in email, and a creator invoice you pay by card inside Herd. Herd has no audience-demographics database and no affiliate or sales attribution, so a discovery tool often stays.

What you would give up

A switch costs you something. These are Upfluence's advantages, not ours, and any one of them can be a good reason to stay where you are.

  • A very large creator index with ecommerce integrations, including recruiting creators from your own customers.
  • Affiliate links and sales attribution that Herd does not have.
  • Rated 4.6 on G2 across 139 reviews when we checked on 21 September 2026, with reviewers noting the support and onboarding.

Moving over

There is no importer. Herd cannot read an Upfluence export, and we would rather say that plainly than bury it. Moving is manual, for most people an afternoon rather than a fortnight, and this is the order that leaves the fewest gaps.

  1. Export what you can

    Export creator and campaign records as CSV and re-add the live ones in Herd.

  2. Leave the affiliate programme where it is

    Affiliate and ecommerce integrations do not carry over. Keep that programme where it is.

  3. Invite the people you work with

    Invite the creators you work with to Herd so contracts and invoices sit on shared records.

  4. Check the notice period

    Check the twelve month commitment end date before you plan the switch.

What each one costs

Pricing is quote-only, and third-party listings put it at roughly $478 to more than $3,000 a month with a twelve month minimum commitment. Upfluence does not publish those figures in a form we could read directly, so they come from a third-party listing, last checked on 21 September 2026. Herd is priced in pounds and costs £999/month for brands, with 17% off when you pay for the year and a 14-day cooling-off period on every paid plan.

Herd, in pounds

For brands

  • Brand£999/month, £9,950/year

For agencies

  • Agency£1,999/month, £19,190/year

Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan. 14-day cooling-off on every paid plan. Brands and agencies can book a live demo before subscribing.

Upfluence, as published

  • All plansOn quote

    Third-party listings suggest around $478 to $3,000+ a month

  • Commitment12 month minimum

    According to third-party listings

Pricing last checked 21 September 2026 from archive.com (a third-party listing).

Upfluence does not publish those figures in a form we could read directly, so they come from a third-party listing, last checked on 21 September 2026.

Prices in USD; features change, check Upfluence's site before deciding.

Campaigns

One campaign record both sides can see

A Herd campaign holds the brief, the creators, the deliverables and the dates, and the creator is looking at the same record from their own account. That is the part a discovery tool cannot do, because the creator is not in it.

  • Briefs, creator invitations, deliverables and deadlines on one campaign.
  • Content review with real statuses, instead of approvals buried in a reply-all thread.
  • The creator answers inside the campaign, then invoices you through it.

Moving from Upfluence

Simple pricing in pounds

One price per side of the market. Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan.

Free

Have a proper look around

£0/month

No card needed.

  • Content calendar and drafts
  • One draft deal to set up
  • Invoice preview
  • Dashboard with sample data
  • Video editor · 1 watermarked export a month
  • Community
  • Send invoices or activate deals
  • Inbox, meetings, media kit
  • 7 days of history
  • No social integrations
Create a free account

Starter

Run the business by hand

£99/month

Billed monthly. Cancel from your settings at any time.

  • Active deals · Up to 5 at a time
  • Send invoices your clients pay by card through Stripe
  • Stripe payouts to your own bank
  • Gmail or Outlook inbox and opportunities queue
  • Live media kit, rate card and video meetings
  • Video exports · 5 a month, no watermark
  • Social integrations · 2 connected accounts
  • Contracts, expenses, products and memberships
  • 90 days of history
  • No automated reminders
Get started

Pro

The whole business, no limits

Recommended

£299/month

Billed monthly. Cancel from your settings at any time.

  • Unlimited active deals and video exports
  • Contracts with e-signature
  • Proposals to brands and agencies
  • Payments page with your Stripe balance and payout history
  • Digital products and memberships
  • Expenses, cashflow and tax-ready exports
  • Asset library and email
  • Unlimited social integrations
Get started
  • Prices in GBP. VAT added where applicable.
  • Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan.
  • 14-day cooling-off period on every paid plan.
  • Card payment through Stripe. Cancel from your settings at any time.
  • Platform fee on digital product sales: 5%.

Keep reading

The full comparison, the other tools UK brands weigh up, and how Herd works once you are in it.

Herd has a page for each side of the market: creators, brands and agencies. The full list of what the product does is on the features page, and every plan and fee is on the pricing page.

Run the campaign without the spreadsheet

Brief, invite, approve and pay creators in one place, with every message and file against the campaign.

Book a demoGet started

£999 a month, or 17% less billed annually. 14-day cooling-off period once you subscribe.